10 Sections
59 Lessons
Lifetime
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Introduction to AI for Marketing & Business
7
1.1
What AI is (and isn’t)
1.2
ChatGPT basics
1.3
Responsible AI
1.4
Picking the right AI tools for the job
1.5
AI workflows
1.6
Rrecap + quick wins plan
1.7
Quiz
3 Questions
AI Content Marketing Mastery
7
2.1
Content strategy
2.2
Long-form blog writing with ChatGPT
2.3
Social media content
2.4
Email marketing sequences
2.5
Ad copy + creative briefs
2.6
Content QA: brand voice, originality, and review
2.7
Quiz
3 Questions
AI Personalization & Audience Research
7
3.1
Audience personas with AI
3.2
Customer journey mapping + messaging
3.3
Personalization ideas for email, site, and ads
3.4
AI-assisted market research
3.5
Voice-of-customer mining
3.6
Build a personalization playbook
3.7
Quiz
2 Questions
AI Product Descriptions & E-commerce Marketing
6
4.1
Product description framework
4.2
SEO-friendly product pages
4.3
Collections & category page copy
4.4
E-commerce email + SMS copy
4.5
Ads for e-commerce + creative angles
4.6
Reviews, UGC, and trust-building with AI
AI Customer Support & Chatbots
6
5.1
Support knowledge base
5.2
Chatbot conversation design
5.3
Tone, empathy, and de-escalation
5.4
Support analytics: tagging, themes, and dashboards
5.5
Automations: macros, routing, and self-serve
5.6
Building a chatbot pilot plan
AI Survey Creation & Data Analysis
7
6.1
Survey strategy: goals, sampling, and questions
6.2
Writing better survey questions with AI
6.3
Turning survey results into insights
6.4
Basic reporting: charts + executive summary
6.5
Feedback loops: product, marketing, HR
6.6
Survey automation plan
6.7
Quiz
3 Questions
AI SEO Fundamentals
6
7.1
SEO basics + how AI fits responsibly
7.2
Keyword research with AI
7.3
On-page SEO
7.4
Technical SEO basics
7.5
Content optimization + refresh workflow
7.6
SEO reporting
Advanced SEO Automation with AI
7
8.1
Topic clusters + programmatic content
8.2
SERP analysis + content gap detection
8.3
SEO briefs for writers
8.4
Automation ideas: content ops, QA, publishing checklists
8.5
Local SEO + reviews automation
8.6
Advanced reporting + forecasting
8.7
Quiz
2 Questions
AI for HR & Recruitment
5
9.1
HR use cases + compliance boundaries
9.2
Job descriptions + role scorecards with AI
9.3
Resume screening assistance
9.4
Onboarding documents + training plans
9.5
HR analytics summaries + action recommendations
Building AI Business Systems & Final Project
7
10.1
System thinking: processes, SOPs, and automation map
10.2
Building a content marketing system
10.3
Building an SEO system
10.4
Building a customer support system
10.5
Building an HR onboarding system
10.6
Final project walkthrough + grading rubric
10.7
Quiz
5 Questions
AI Marketing, SEO & HR Automation Mastery with ChatGPT
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