4.8
AI Marketing, SEO & HR Automation Mastery with ChatGPT
A course by ACFH Academy
Course Overview: This comprehensive program is designed to teach professionals how to practically, responsibly, and effectively integrate AI tools—such as ChatGPT—into their daily marketing, operational, and HR workflows. Over the course of 10 modules, learners will move from foundational AI …
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What you will learn
Overview
Course Overview: This comprehensive program is designed to teach professionals how to practically, responsibly, and effectively integrate AI tools—such as ChatGPT—into their daily marketing, operational, and HR workflows. Over the course of 10 modules, learners will move from foundational AI concepts to building robust, automated business systems, culminating in a comprehensive final project.
What You Will Learn (Module-by-Module Breakdown):
- Module 1: Introduction to AI for Marketing & Business Learn the fundamentals of what AI can and cannot do for business operations. This module covers core ChatGPT prompting frameworks, how to choose the right AI tools based on cost and data risk, and essential guidelines for responsible AI use, including privacy, bias, and fact-checking.
- Module 2: AI Content Marketing Mastery Master the end-to-end AI content workflow. You will learn to generate content pillars, draft long-form blogs, repurpose content into social media batches and hooks, build email marketing sequences, and maintain brand voice quality through rigorous QA checklists.
- Module 3: AI Personalization & Audience Research Discover how to synthesize customer support tickets, reviews, and survey notes to build detailed audience personas and map the customer journey. You will also use AI for competitor research and develop a privacy-first personalization playbook.
- Module 4: AI Product Descriptions & E-commerce Marketing Focus on e-commerce applications by learning repeatable frameworks for SEO-friendly product pages, category copy, and ethical email/SMS marketing. The module also covers generating creative ad angles and using AI to manage customer reviews and user-generated content.
- Module 5: AI Customer Support & Chatbots Build a complete customer support ecosystem. This includes drafting support knowledge base articles, designing chatbot conversation flows and fallback rules, tracking support analytics, and using AI for tone, empathy, and ticket de-escalation.
- Module 6: AI Survey Creation & Data Analysis Learn how to write unbiased survey questions and extract actionable insights from raw data. You will learn to cluster qualitative responses into themes, generate executive summaries with charts, and establish feedback loops for product, marketing, and HR.
- Module 7: AI SEO Fundamentals Understand core SEO concepts like search intent, on-page optimization (headings, internal links, FAQs), and non-developer technical SEO basics. You will use AI for seed keyword research and clustering, alongside establishing regular SEO reporting KPIs.
- Module 8: Advanced SEO Automation with AI Take your SEO strategy to the next level by building ethical topic clusters and programmatic content. You will learn advanced SERP analysis, content gap detection, and how to automate content operations, local SEO updates, and reporting forecasts.
- Module 9: AI for HR & Recruitment Safely deploy AI in human resources with a strict focus on compliance boundaries and bias-aware resume screening. You will generate job descriptions, role scorecards, interview kits, 30-60-90 day onboarding plans, and executive summaries for HR analytics.
- Module 10: Building AI Business Systems & Final Project Tie everything together using systems thinking. You will build end-to-end standard operating procedures (SOPs) and automation maps for your content marketing, SEO, customer support, and HR systems. The course wraps up with a comprehensive final project requiring you to deploy a content campaign, SEO strategy, support workflow, HR onboarding, and an analytics report.
Program structure
Curriculum
- 10 Sections
- 59 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Introduction to AI for Marketing & Business7
- AI Content Marketing Mastery7
- AI Personalization & Audience Research7
- AI Product Descriptions & E-commerce Marketing6
- AI Customer Support & Chatbots6
- AI Survey Creation & Data Analysis7
- AI SEO Fundamentals6
- Advanced SEO Automation with AI7
- AI for HR & Recruitment5
- Building AI Business Systems & Final Project7
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